FIFA has confirmed the ban of Alcohol Sales around the Eight Stadiums hosting the 2022 World Cup games. This has added to other controversies surrounding the Qatar World Cup. The Alcohol Ban announcement has opened up discussions of betrayals, mismanagement and lack of trust between FIFA, Qatar and The Footballing Community.
Budweiser which is an Alcoholic Company is the official sponsor of FIFA World Cup. Budweiser would have committed time, resources and money towards the 2022 World Cup but experts believe Alcohol ban at the Stadiums will negatively impact makerting strategy of Budweiser and the return of investment from the games. However, Budweiser’s New Alcohol-Free Beer (Budweiser Zero) would be sold at the games venue.
Football Community hope the Organisers of Qatar 2022 World Cup and FIFA will stop further negative surprises and focus on how the culture of the World Cup would be protected. The opening game is scheduled to hold on Sunday 20th November 2022. We can’t wait.